Scaling Up Your Business’s Next Growth Stage
Understanding Your Current Business Landscape
Before you even think about scaling, take a long, hard look at where you are now. What are your strengths? What are your weaknesses? Honest self-assessment is crucial. Analyze your current processes, identify bottlenecks, and understand your customer base intimately. Are you serving your existing customers well? Are there untapped markets you could reach? This groundwork will inform every decision you make in your scaling journey.
Defining Your Scaling Strategy: Growth vs. Expansion
Scaling isn’t a one-size-fits-all approach. You need to clarify your goals. Are you aiming for significant growth within your existing market (intensification),