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How To Create a Memorable DIY Log Design Don’t get me wrong, I would strongly advise that a business hire an expert graphic designer when it comes to producing marketing material, effective literature and stationery. The difference between professional and amateur design is enormous, and the results will also be telling. Turnover growth is more likely for companies that increase their investment in style. Having said that, I’m also well aware that for many, budgets are tight, particularly if you are a start-up. With this in mind, I thought it might be beneficial to offer some simple tips on the best way best to generate the DIY design, drawing from a number of the key mistakes I see. 1) Do not rush headlong into your project! Do a little planning. What are you trying to inform people? What will your message be? What information that is salient has to be contained? What can be overlooked? Who would you send your data to? How will you distribute it? Each of these items affects what you will design. Oh, and don’t forget that all-important ‘call to action’. Tell people how they can reach you!.
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2) Keep it simple! Just because you’re producing an A5 Leaflet, doesn’t mean you must use the entire space on the canvas. Your message will be dropped in the clutter, and the total impression is incorrect. Describe your message along with your unique selling points and then utilize space to draw the eye. Also, to create a well-crafted design, each element on the page should have alignment or connection with items in the design.
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3) Your logo is not important. Get over it! Ok. That is somewhat literal. Placing your logo at the top of your web page says that your vain as a company and doesn’t help much your web visitors. What’s important is that attention-grabbing headline. Your logo will probably be just fine at a size that is reasonable, in the bottom of the page. 4) Don’t try to be cheap by downloading images from Google because have low pixels which make them low-quality images and it will end up ruining your reputation as a brand. There are plenty of low-cost, stock photography sites out there and there are plenty of free graphics tools you can utilize to pep up your design, so there’s no excuse for an end. As frequently images taken off the net belong to somebody else, you’ll also avoid being in breach of copyright. 5) Using every logo font below the sun doesn’t show you’re diverse! Choose no more than two complementary fonts for the whole design (along with your logo) and adhere to them. If you use a lot of typefaces to make a DIY logo, it looks amateur and cluttered. Use versions that are daring to draw attention to specific points or raise the font size.