How to Create an Effective DIY Logo
A logo is a vital part of a strong branding strategy, but making one that is both representative of your brand and visually pleasing needs a calculated approach. This is specifically true if your plan is to do it yourself with the help of tools provided by a website for DIY online logos. Overall, you want a logo that can embody your entire brand and underscore your company values without being excessively comprehensive that it loses its visual pull.
From current logos that need a redesign, to logos that are just in the conceptual phase for start-up ventures, when it’s time to draw up a branding strategy for your logo design, there are many considerations to keep in mind.
The Simpler, the Better
Keeping your DIY logo simple yet visually attractive, is crucial. If you have too much for the eye, it’s more difficult for both would-be and existing customers to recognize it and your main objective for the logo itself–to stand for your brand. Additionally, keeping logo designs simple is also important in terms of using of your logo on other materials.
Specific Logo Use
When designing or redesigning a logo, you have to consider where the logo will be used and how it must appear. What looks good on a business card may not render as well on a large billboard, so always consider how your logo will look like on different platforms before choosing a final design.
Updating the Design
Truth is even the best logos can’t last till eternity. To remain relevant, make no more than small tweaks on your logo. That said, if your logo has been effective before, it’s not always wise to do a drastic shift from what you have been using. Sometimes, with a simple change of type face can be enough. If you designed your logo yourself with one of those websites that help with DIY logos, applying changes is going to be just as quick and easy.
As said above, sometimes after a stretch of time, your logo design becomes ripe for change. Hence, when planning to change your logo, you don’t want to actually change its character because you would only end up going back to square one in the game of brand recognition. Even if you’re designing your first DIY logo for a new business, it’s still best to have with a clean and timeless design. Not that you shouldn’t have a modern logo, but surely, you need to avoid using design elements just because they fit the current trend.
Logo Design for Branding and Rebranding
Whether you’re opening a new business and need a representational icon for your brand, or if your business has been in your industry for a while, a strong logo design is a must. Being able to strike a balance between a DIY logo that sufficiently underscores the value your business and staying visually interesting isn’t always easy, but it certainly can be done with enough creativity and hard work.